Digital technology has revolutionized the way consumers interact with businesses. This has resulted in an extremely competitive market. Social media marketing (SMM) is a direct marketing method that is based on interactions with customers, allows marketers to increase brand awareness and drive traffic to websites and marketingstuff.net/le-marketing-numerique increase sales by tracking user data. This is a place where businesses can personalize their persona in a distinctive way that customers are able to understand.

Article by: Emily C.

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